HOW IT ALL STARTED
HOW IT ALL STARTED
IF A JOB’S WORTH DOING, IT’S WORTH ROLLING UP YOUR SLEEVES
NED was born from a desire to create a locally-crafted Australian whisky that gave Australian dark spirits drinkers a genuine choice and something to call their own. We’re not interested in imitating others or comparing ourselves to anyone else. We’re forging our own path to create something uniquely Australian.
WE MAKE THE WHISKY
We’re innovators, inventors, entrepreneurs and challengers – but most of all lovers of Australian whisky. The path to today started with our Founder Jason, a man with a passion and dream to produce a locally-distilled Australian whisky that all Australian drinkers could be proud of. From sketches on napkins in a Melbourne pub and the very first cans of NED Australian Whisky & Cola, while we’ve come a long way since then what hasn’t changed is our commitment to step up to the mark and take on the challenge on our own terms.
We built our grain-to-bottle distillery in Campbellfield, just north of the Melbourne CBD. It's there our brewing and distilling team craft our award-winning whisky and lay it down in white American oak barrels to mature in the dynamic Melbourne climate.
WHY NED?
To make a whisky that truly reflects the Australian character we need to be brave and daring in our approach. Just because something has been done one way before doesn't mean we need to follow.
Ned Kelly is Australia's most famous outlaw. A man whose name evokes emotion and opinion in all Australians. He did things his way, defended the ones he loved, spoke truth to authority and was never bound by those who tried stop him.
It's these traits that we want to channel when approaching our distilling - to be bold bold in innovations, relentless in our pursuit of flavour.
