While our Melbourne weather is fantastic for making whisky, these winter months can be pretty challenging. Thank the racing gods that we have Supercars to shake us out of these cold snaps with action from up north, recently Darwin and this week Townsville.
In many ways the mid-point of the season, it’s been a blistering first half of the Supercars season. The biggest technical change in decades has seen the new Gen 3 cars enter the fray and we’ve seen racing closer than we have in years. Generating countless headlines and articles on news websites, blogs and social media around the world, attendance has been up, TV figures are up – the interest in the series generally speaking is on an incredible trajectory.
As NED Australian Whisky is the official whisky of Supercars, it’s been a great joy to sit back with a NED in hand and watch the organisers, teams and drivers put in the hard yards.
This weekend we head to sunny Townsville. Returning to longer-format races as opposed to the sprint format, it’s a round that delivers bold strategy plays, grandstand finishes and one hell of an after party. Of course, NED Australian Whisky (and our friends at Grainshaker Australian Vodka) will be front and centre for all the action throughout the day and well into the evening concerts.
People from all around Australian are heading to Townsville this weekend, it’s one of the top destination rounds of the year. As the population of the town swells so do the vibes, the energy around this race is infectious. That’s what NED is all about, bringing people together and celebrating all of life’s moments. An Australian whisky made by us, for us – one might say that a weekend in the warm, coastal weather is NED’s natural habitat.
So trackside or couch-side, we’re ready for a red hot weekend with a cool NED in hand. Come and say g’day if you see us walking around the track or town this week – we’ll be the ones in NED t-shirts. Maybe it’s blind optimism, but we’ve got a good feeling about the Grove-Penrite team this weekend, David Reynolds and Matt Payne certainly have their game faces on. Maybe it’s because they know there’s a few places around Townsville they can grab a NED come Sunday evening if there’s a few trophies in the bag to take home…