This policy is written in simple language. It describes how Top Shelf Group collects, holds uses and discloses information about an identified individual or an individual who is reasonably identifiable. The specific legal obligations of Top Shelf Group when collecting and handling your personal information are outlined in the Privacy Act 1988 and in particular in the Australian Privacy Principles found in that Act.
We collect, hold, use and disclose personal information that is reasonably necessary for our business functions and activities. These activities include:
- development, manufacture, sale and distribution of our products;
- manufacture of products for third parties;
- developing, marketing plans and activating those plans;
- event sponsorship and management;
- carrying out our legitimate business purposes;
- employment and entering into contracts with individuals;
- communicating with the public; and
- compliance with Commonwealth, State and Territory regulatory requirements.
Collection of your personal information
At all times we try to only collect the information we need for the particular business function or activity we are carrying out. The main way we collect information about you is when you give it to us. Examples include:
- when you provide information by phone, email, or online;
- through orders for products or creation of an account;
- when you communicate with us on-line;
- when you are accessing one of our sites;
- when you participate in promotions, competitions, events; surveys or focus groups;
- when you become a member of clubs or loyalty programs promoted by us; and
- from third parties such as those that undertake promotional activities on our behalf;
We may also collect information from you when we investigate or review a complaint or if you participate in a committee, product development group or in meetings and consultations with us.
We may also collect personal information about you by accessing data from other sources and then analysing that data. This may include cross referencing that data with the information we already hold about you in order to learn more about your likely preferences and interests.
Sometimes we may collect sensitive information. This information may be collected for the purposes of determining any public or product liability issues involving you, when you make a complaint about us or when you are accessing one of our manufacturing facilities. These are the only purposes for which this information will be used. This information might include information about your health, racial or ethnic origin, political opinions, association memberships, religious beliefs, sexual orientation, criminal history, genetic or biometric information. such as information about your health and medical history.
Kinds of personal information we collect
When we collect and hold personal information, it is of the following kinds:
- your personal details such as your name, addresses, telephone numbers, date of birth, age and gender;
- what, how and when you buy from us or have expressed an interest in buying from us;
- your stated or likely preferences, for example whether you may be interested in particular products or promotions;
- information about gift recipients in order to allow us to fulfil the gift purchase, which information about gift recipients is not used for marketing purposes;
- whether you have taken up some of our offerings, such as membership of our clubs and loyalty programs, and our mobile applications;
- your customer reference number or loyalty card number;
- any rewards and redemption details applicable to your membership of our loyalty programs; and
- whether you have a connection with others whose personal information we may collect or hold, for example family members who may be linked to your loyalty program membership; and
- any bank account details and payments when orders are placed or paid for online.
Sometimes we may collect sensitive information. This information may be collected for the purposes of determining any public or product liability issues involving you, when you make a complaint about us or when you are accessing one of our manufacturing facilities. This information might include information about your health, racial or ethnic origin, political opinions, association memberships, religious beliefs, sexual orientation, criminal history, genetic or biometric information. such as information about your health and medical history.
Collecting through our websites
We use WordPress and Google Analytics to collect data about your interaction with our website. The sole purpose of collecting your data in this way is to improve your experience when using our site. The types of data we collect with these tools include:
- your device’s IP address (collected and stored in an anonymized format)
- device screen size
- device type, operating system and browser information
- geographic location (city)
- referring domain and out link if applicable
- search terms and pages visited on our website
- date and time when pages were accessed on our website
If your web browser has Do Not Track enabled, our programs will not track your visit.
Our analytics analytics are hosted by Google.
Cookies are small data files transferred onto computers or devices by websites for record-keeping purposes and to enhance functionality on the website.
Most browsers allow you to choose whether to accept cookies or not. If you do not wish to have cookies placed on your computer, please set your browser preferences to reject all cookies before accessing our website.
The cookies from our website are created by WordPress, Stripe, Google or any third party plugin that enables us to serve you better. This is subject to change in accordance with the needs of business.
Embedded videos on our website
Email lists, registrations and feedback
We will collect information that you provide to us when signing up to mailing lists; participating in competitions and registering for our events, or when submitting feedback on your experience with our website.
Social networking services
We use social networking services Facebook and Instagram to communicate with the public about our business activities and products. When you communicate with us using these services we may collect your personal information, but we only use it to help us to communicate with you and the public. The social networking service will also handle your personal information for its own purposes. These services have their own privacy policies. You can access the privacy policies for Facebook and Instagram on their websites.
Why we collect and disclose personal information
When we collect, hold and use your personal information, we do so primarily to sell and promote goods and services to you and to improve on the range of our offerings. For example:
- to learn of your likely preferences so that we may promote goods and services to you in a way which may be of most interest to you. This includes the products and services of our suppliers and other trusted business participants who offer products and services that may be of interest to you; and
- to assist in investigating your complaints and enquiries.
Common situations in which we disclose information are detailed below.
Marketing of our products and services
We disclose personal information we collect for purposes which are incidental to the sale and promotion of our goods and services to you. For example, we may disclose your personal information within Top Shelf Group, to service providers who assist us in our day-to-day business operations and as part of promoting the buying or selling of businesses and brands.
You may opt out of our direct marketing to you. Our direct marketing materials will tell you how to do this.
Disclosure to service providers
Top Shelf Group uses a number of service providers to whom we disclose personal information. These include providers that host our website servers, manage our IT and manage our human resource functions.
To protect the personal information we disclose we:
- enter into a contract or memorandum of understanding which requires a service provided to only use or disclose information for the purposes of the contract or memorandum of understanding; and
- include special privacy requirements in the contract or memorandum of understanding, where necessary.
Disclosure of sensitive information
We may disclose your sensitive information as required by law or for other purposes which are within reasonable expectations or where permitted by law.
We may anonymise and aggregate your personal information. We may do this for use and disclosure of the anonymous data to determine preferences and shopping patterns. We share this anonymised data with our trusted partners to assist them in marketing products and services to you that are likely to be relevant to your interests and preferences.
We generally only provide the media with personal information relating to a complaint if you have agreed.
Disclosure of personal information overseas
We do not generally disclose personal information overseas.
Web traffic information is disclosed to capture Google Analytics when you visit our website. Google stores information across multiple countries.
When you communicate with us through a social network services such as Facebook, Twitter or Instagram, the social network provider and its partners may collect and hold your personal information overseas.
Quality of personal information
To ensure that the personal information we collect is accurate, up-to-date and complete we:
- record information in a consistent format
- where necessary, confirm the accuracy of information we collect from a third party or a public source
- promptly add updated or new personal information to existing records
- regularly audit our contact lists to check their accuracy.
We also review the quality of personal information before we use or disclose it.
Storage and security of personal information
We take steps to protect the security of the personal information we hold from both internal and external threats by:
- regularly assessing the risk of misuse, interference, loss, and unauthorised access, modification or disclosure of that information
- taking measures to address those risks, for example, we keep a record (audit trail) of when someone has added, changed or deleted personal information held in our electronic databases and regularly check that staff only access those records when they need to
- conducting regular internal and external audits to assess whether we have adequately complied with or implemented these measures.
We destroy personal information in a secure manner when we no longer need it.
Accessing and correcting your personal information
Under the Privacy Act (Australian Privacy Principles 12 and 13) you have the right to ask for access to personal information that we hold about you, and ask that we correct that personal information. You can ask for access or correction by contacting us and we must respond within 30 days. If you ask, we must give you access to your personal information, and take reasonable steps to correct it if we consider it is incorrect, unless there is a law that allows or requires us not to.
We will ask you to verify your identity before we give you access to your information or correct it, and we will try to make the process as simple as possible. If we refuse to give you access to, or correct, your personal information, we must notify you in writing setting out the reasons.
If we make a correction and we have disclosed the incorrect information to others, you can ask us to tell them about the correction. We must do so unless there is a valid reason not to.
If we refuse to correct your personal information, you can ask us to associate with it (for example, attach or link) a statement that you believe the information is incorrect and why.
You can contact us by writing to:
The Privacy Officer
Top Shelf International Group
16-18 National Boulevard
Via our website: email@example.com
By telephone: 03 8317 9990
How to make a complaint
If you wish to complain to us about how we have handled your personal information you should complain in writing. If you need help lodging a complaint, you can contact us.
We may ask you to put your complaint in writing and to provide details about it. We may discuss your complaint with our personnel and our service providers and others as appropriate.
Our Privacy Officer or our nominee will investigate the matter and attempt to resolve it in a timely way. We will inform you in writing about the outcome of the investigation. If your complaint is not resolved to your satisfaction and no other complaint resolution procedures are agreed or required by law, your complaint may be referred to the Privacy Commissioner for further investigation.